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Search results for “EASY Stay”
Independent hotels need a clear focus to compete with chains
05/04/2016
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2:32:37 PM
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In order to compete with big chains, independent hotels could manage online reviews, reputation and social engagement, take advantage of tools to decide on competitive price and improve web content to attract more direct bookings.
Starwood rival takeover bid: What it means for brands, executives and shareholders
03/16/2016
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10:06:41 PM
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Starwood Hotels & Resorts’ board of directors has exactly until 11:59 p.m. Eastern this Thursday to make a big decision about whether or not the Stamford, Connecticut-based company will continue with its $12.2 billion merger agreement with Marriott, or whether it will accept a new $14 billion bid from a group of companies led by Anbang Insurance Group, J.C. Flowers & Co., and Primavera Capital Group.
Booking.com boss is clicking annoyed
03/10/2016
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1:50:17 PM
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Darren Huston, chief executive of Booking.com told an audience at ITB Berlin this week that marketing initiatives by hotels chains such as Marriott and Hilton are annoying.
Why 2016 needs to be the year of the digital guest standard
01/06/2016
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9:25:51 AM
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With guests' increasing independence on digital service, hotels should cooperate with tech companies to build digital standard, rather than simply providing hotel apps, to establish digital connections with guests, offering digital services to them.
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
OTA revenue management advice can be tricky for hotels
12/28/2015
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2:42:04 PM
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Reading an online hotel industry news publication this month, I came across a statement that kind of threw me off. An industry veteran I greatly admire was suggesting hotels should consult with OTA for revenue management advice.
Making an up-sell click seamlessly, rather than blatantly selling it
11/24/2015
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6:18:01 PM
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Up-selling training to a property’s front desk team members, backed up by an astute data strategy, is key to incremental revenue and stepping up loyalty.
Google’s power, and its latest statistics, dominate BTO
12/09/2015
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7:12:17 PM
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Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary appearances.
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